Job Description

Working for PHD Canada

PHD Canada With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.

We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Purpose of the Role:

PHD is experiencing growth and seeking a talented individual to join our Performance team as a Paid Search Strategist. Reporting to a Director, the Strategist will be responsible for ensuring that all Paid Search Media deliverables are presented on time and of a high quality, and that all paid search advertising campaigns meet client objectives. This position will work closely with the Account Management and the Client Strategy & Development teams.

The Role & Expectations

The Social Strategist will ensure that paid search advertising programs are tasked properly, completed as scheduled and meet or exceed all client goals. A successful Search Strategist will have great attention to detail and be able to take complete ownership of the process of getting tasks completed to bring value to our clients.

Responsibilities:

• Own and assist in managing all aspects of paid social campaign execution, including builds, QA, Prisma entry, optimizations, pacing, and post-campaign analysis. Ensure campaigns are delivered on time and meet client objectives.
• Develop innovative social activation strategies that align with client business goals. Structure these strategies tactically, ensuring efficient execution by the team and optimizing performance across paid social initiatives.
• Build and maintain strong relationships with social platform partners and creative agencies. Retrieve creative requirements from platforms, coordinate asset delivery for campaign launches and rotations, and provide insights on creative best practices.
• Work closely with Strategy, Marketing Science and Activation to ideate on innovation and capability development
• Engage with clients to build a strong understanding of their needs and how they can best utilize paid social media for their competitive advantage and ROI.
• Prepare and assist with client-facing deliverables, including performance recaps, presentations, and recommendations. Work with Senior Managers to present insights and recommendations to clients, ensuring clear communication and actionable next steps.
• Oversee and provide guidance on long term strategic social plans respective of the client’s business goals
• Continuously monitor and optimize campaign performance, providing data-driven recommendations for improvement. Ensure thorough reporting and analysis to drive client business growth and ROI.
• Support the implementation of internal process and quality control initiatives that ensure error-free execution of all tasks
• Work closely with cross-functional teams to ensure seamless integration of paid social initiatives into broader media strategies. Contribute to strategic discussions and help identify opportunities for growth and efficiency.
• Leverage Omni, our people-based marketing platform, to drive targeted audience activation, develop innovative channel planning strategies, analyze digital content inventory, and contribute to the overall success of marketing initiatives.

Key Qualifications:

• Bachelors degree in marketing, advertising, communications, marketing, public relations, MIS or stats preferred
• Minimum 1 year of work experience, managing programs focused on delivering and optimizing paid search campaigns
• Up to date AdWords Certifications
• Be a proactive self-starter
• Be a team player
• The ability to proactively prevent issues and produce solutions when needed
• Possess a desire to work for a fast-paced, results-based company
• Have strong program management and organizational skills being able to manage multiple projects at once
• Be confident in analyzing and acting on marketing data
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Experience working with Microsoft Office products including Excel and Powerpoint

Diversity & Inclusion:

Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.

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