Job Description

Lead the market entry and brand marketing strategy for a top-tier U.S. beverage in Japan and Asia. You will oversee full‑funnel campaigns, localize global assets, and collaborate across functions to ensure commercial success.

Description

* Develop and execute integrated marketing strategies across ATL/BTL and digital/traditional channels
* Build brand plans from local consumer insights, aligned with global direction
* Drive market entry strategy and long‑term positioning to maximize growth
* Localize global assets and adapt messaging for Japanese and Asian audiences
* Define KPIs and measure performance of key brand/product initiatives
* Design and run full‑funnel campaigns using data-driven segmentation
* Lead demand generation for B2B and B2C via traditional and emerging media
* Coordinate with stakeholders to drive in‑store and online success
* Establish SOPs to streamline marketing execution across touchpoints
* Create visual guidelines and support field/in‑store activations
* Train distributor teams and manage localized events and packaging designs

Profile

* Proven track record in strategic brand management and multi‑channel campaigns
* Expertise in digital marketing, performance tracking, and ROI optimization
* Fluent business‑level Japanese and English communication skills
* Strong analytical mindset with excellent problem‑solving abilities
* Leadership experience collaborating with cross‑functional teams
* Creative thinker with a passion for premium consumer products
* Self‑driven, adaptable, and comfortable navigating ambiguity

Job Offer

* Lead and shape a new market entry from Day 1
* High level of autonomy and decision‑making authority
* Collaborative, innovative, and international team culture
* Competitive compensation package with performance bonuses
* Opportunity to play a pivotal role in a high‑potential brand's growth

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Yuliia Chentukova at +81368328662.

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