Job Description

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH .

POSITION SUMMARY: 

This position is dedicated for both Tommy Hilfiger and Calvin Klein 3rd party operation and supervise a) 3rd party daily front operation (photo, text description and keyword setting) and back operation (sales report creation, setting products on sale, and check logistic delivery plan) .

This position is also responsible for planning and execution of 3rd party ECOM platform promotion and new initiatives based on the company’s mid-long term plan, in cooperation with ECOM 3rd party Manager, Director and external partners: each 3rd party platform operators.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

3rd Party ECOM Operation

Product Listing and Optimization:

• Create and optimize product listings with a focus on SEO and conversion rate optimization (CRO)

• Utilize keyword research to identify relevant search terms

• Implement A/B testing to continuously improve product listings

Marketing Campaigns:

• Assist in developing and executing marketing campaigns on third-party platforms

• Create and manage promotional offers

• Utilize 3rd party social media marketing to drive traffic and engagement

• Plan a campaign to capture new customers, and drive traffic to owned website

Content Creation:

• Write and adjust product descriptions and other marketing content that is informative and engaging to the brand and the product

• Collaborate with the marketing team to create high-quality content that aligns with the brand's messaging

Paid Advertising:

• Manage and optimize paid advertising campaigns

• Track and analyze campaign performance to maximize ROI

Analytics and Reporting:

• Use data analytics tools to track website traffic, customer behavior, and sales performance

• Prepare regular reports on marketing campaign results and provide recommendations for improvement

Competitor Analysis:

• Monitor competitor activities and identify opportunities for differentiation

• Stay up-to-date with industry trends and best practices

CREATIVITY:  Must possess high degree of fashion aesthetic; interest in trends, lifestyles, competitors and media. Support introduction of new ideas. Can work within the creative process effectively, and support bring ideas to realization.

TEAMWORK:  Builds good working relationships; collaborates toward deadlines and deliverables.  Able to communicate effectively across the team and organization; effectively works at long distances. 

ORGANIZING:  Works according to defined schedules and deadlines; takes direction well and able to work with high accountability; manages own work and tracks progress. Seeks out resources to get things done; able to multi-task and adapt to changing priorities.

ENVIRONMENT:   Ability to work in fast-paced, team-oriented setting.

Functional Competencies:

• Analytical skill and Project management

• Self-management skill

• Team player

• Communication skill

QUALIFICATIONS & EXPERIENCE:

Experience :

• At least 1 year hands-on experience in EC business, preferably in the fashion industry.

• Knowledge in 3rd party EC operation, system.

• Well understanding of casual fashion industry (plus).

Education:

• Business Administration related disciplines.

Skills:

• Strong understanding of e-commerce principles and practices

• Proficiency in using third-party e-commerce platforms (e.g., ZOZO, Amazon, Rakuten)

• Excellent written and verbal communication skills

• Strong problem-solving and analytical abilities

• Ability to work independently and as part of a team

• Attention to detail and organizational skills

• Basic knowledge of SEO, CRO, and digital marketing

• Intermediate –Microsoft tool skills

• Business English

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

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