アコーは世界で約5500軒以上のホテルを展開し、ホスピタリティー産業においてヨーロッパではリーダー的存在です。現在日本国内では、Mギャラリーコレクション、プルマン、スイスホテル、グランドメルキュール、ノボテル、メルキュール、イビス、イビススタイルズ、イビスバジェットの各ブランド計43軒を展開しております。
Accor operates over 5,500 hotels worldwide and is a leader in the hospitality industry in Europe. Currently, in Japan, Accor operates a total of 43 hotels under the following brands: MGallery Collection, Pullman, Swissotel, Grand Mercure, Novotel, Grand Mercure, Mercure, Ibis, Ibis Styles, and Ibis Budget.
求人内容 職務概要:
商業的な感覚に優れ、セールスと利益の関係を深く理解し、優れた営業スキルおよび交渉力を持つこと。ビジネスセンスに富み、チームを効果的に指導・動機づける能力が求められます。
役割と目的:
ホテルの宿泊、飲食、宴会などの売上向上と、ブランドの認知度向上を目指した戦略を策定・実施することが主な目標です。
主な職務内容:
• 宿泊、飲食、宴会の売上を増加させるための戦略を策定・実行
• 市場動向をリサーチし、競争力を保つための新たな提案を実施
• 主要顧客や業界関係者との関係構築・維持
• 年間売上目標の予測と設定
• マーケティングチームと連携した広告戦略の策定
• セールスチームの管理およびトレーニング
• 顧客との契約交渉と販売条件の確立
• 業界イベントや展示会への参加・企画
• 売上パフォーマンスの定期的なレポート作成
• 他部門と連携し、顧客満足度の向上
• 顧客からのクレームへの迅速・丁寧な対応
• チームワークを重視した職場環境の醸成とコミュニケーション促進
• クロストレーニングによるチーム全体の能力向上とサービス向上
• セールスマネージャーと連携し、戦略の理解と実行を確保
• 総支配人と連携した年間セールスプランの策定・更新
• 特別契約料金(CVGR)のレビューと承認
• 積極的なリーダーシップと収益の最大化
• ホテルでの営業活動を統括し、長期的な顧客関係の構築を支援
• チームメンバーの月間宿泊目標の設定
• チームメンバーとの営業訪問への同行
• プレスリリースの作成と配信による広報活動
• 法人向けインセンティブプログラムの拡大(DM・訪問など)
• 自社Webサイト、OTA、GDSなどへのレート・プロモーションの適切な更新とレートパリティの維持
• セールスマネージャーおよびスタッフの研修担当
• ホテルのサービススタンダードの遵守と推進
• 各種セールスチャネル(市場セールス、イベントブッキングセンター、電子リードチャネル等)への積極的参加
• 直属部下の業務監督
• 契約作成、提案書作成、顧客対応など業務面の実行と支援
Hotel Director of Sales & Marketing
plays a pivotal role in the hospitality industry, working to develop strategies to attract more guests to the hotel.
•Develop and implement strategies to increase the sales of the hotel’s Rooms, Food & Beverage and Banqueting.
• Research market trends to stay competitive and propose new ideas for improving sales
•Build and maintain relationships with key clients, and industry stakeholders
•Establish sales objectives by forecasting and developing annual sales quotas
•Coordinate with the marketing team to create effective advertising strategies
•Manage the sales team and provide them with necessary training and guidance
•Negotiate contracts with clients and establish terms of sales or services
•Organize and attend sales exhibitions, meetings, and industry events
•Prepare regular reports and analysis on sales performance
•Collaborate with other hotel departments to ensure customer satisfaction
•Manage customer complaints promptly and professional
•Maintain and promote a teamwork environment with effective and clear communication amongst co-workers.
•Ensure the best client service is being made available through communication amongst the team, cross-training within the department, and appropriate office coverage.
•Works with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the segment.
•Works with the management team to create and implement a sales plan addressing revenue, customers, and the market for the segment led by the DOS.
•Set an example through a professional, friendly attitude toward clients and co-workers, timely response to clients and co-workers’ needs, and observance of sales office standards.
•Ensure the hotel meets or exceeds budgeted goals.
•Follow and track company cross-sell procedures.
•Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.
•Organize travel agent month and travel agent appreciation rates for slow months.
•Assists with the development and implementation of promotions, both internal and external.
•Creating a focus on attracting new business.
•Attending and contributing to the monthly sales strategy meeting
•Updating and owning the sales strategy & sales plan with the Hotel General Manager.
•Review and approve any special corporate negotiated rates by signing the CVGR (Company Volume guaranteed rate) contract.
•Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets an example with personal booking goals).
•Leads on-property sales functions to build long-term, value-based customer relationships that enable the achievement of hotel sales objectives.
•Recommends monthly room nights target goals for sales team members.
•Participates in sales calls with members of the sales team to acquire new business and/or close on business.
•Develop and send informative press releases to targeted lists highlighting all activities and promotions.
•Maintain and expand corporate incentive program via direct mail, personal visits, etc.
•Oversee and ensure the updating of rates, and promotions on the hotel website, OTA’s (Online travel agents), GDS, etc. without any rate parity.
•Responsible for the training of sales managers and staff.
•Follow and promote hotel standards with guests, and co-workers.
•Evaluate and drive the hotel’s participation in the various sales channels, Market Sales, Event Booking Centers, electronic lead channels, etc.
•Monitors all day-to-day activities of direct reports.
•Executes and supports the operational aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence).
資格 学歴:
•経営学、マーケティング、ホテル・レストランマネジメントの3年制学士号、またはMBA
経験:
•セールスおよびマーケティング、または関連分野で5~6年以上の経験
•そのうち少なくとも3年以上のシニアセールス職の経験
EDUCATION:
3-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or MBA.
EXPERIENCE:
More than 5 to 6 years’ experience in sales and marketing or related professional areas.
And Min. three years’ experience in a senior sales role.
Key Skills & Requirements:
・Excellent communication and presentation skills, both written and verbal.
・Native Japanese or fluent in Japanese language due to the nature of owning company.
・Business-level proficiency in English (reading, writing, and speaking).
ホテルインフォメーション
客室数:118室
オーナー:サッポロ不動産開発株式会社
開業:2024年1月30日
場所:地下鉄東西線バスセンター前駅5番出口より徒歩5分
Hotel Information
No of Rooms: 118
Owner: SAPPORO REAL ESTATE CO., LTD (Sapporo Holdings Group )
Open: 2024 January 30
Location: 5minute’s walk from Exit No.5 of Bus Center Mae Station on the TOZAI subway Line
・社会保険(健康保険・厚生年金保険・雇用保険・労災保険)入社日より適用・世界中のアコーホテルで使用できる従業員向け割引カード
・アコーの学習プログラムを通じた研修制度
・世界中で成長できるチャンス
・当社の企業の社会的責任および環境、社会、ガバナンス (ESG) 活動を通じてコミュニティに貢献し、変化をもたらすことができます。
・Social insurance (health insurance, employee pension insurance, employment insurance, workers' compensation insurance) applies from the day of employment
・Employee benefit card offering discounted rates at Accor hotels worldwide.
・Develop your talent through Accor’s learning programs.
・Opportunity to grow within your property and across the world!
・Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.
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